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In the late 1930s a number of cigarette manufacturers (such as Ogden's, Churchman's and Wills) used a similar set of 50 cards in their cigarette packets; Churchman's were of a slightly larger size than Wills or Ogden's. The set included information about home protection, dealing with incendiary devices and the various military equipment that might be used against enemy bombers, some of it antiquated even when issued. I've scanned my copy and added a download link below - it's a large file - 40MB - but good quality. 
 Air Raid Precautions - Wills' Cigarette Cards
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