Services Watch Company – ARP-marked Watch

The Services Watch Company was a budget-priced watch supplier based in Leicester which supplied watches bearing a number of brand names. The watches contained no jewels or were part-jewelled pin-lever watches which precluded them from being offered to the armed services.
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All the watches sold by Services were assembled on the continent, mainly it seems at German and Swiss factories. The watches retailed for 12 shillings and 6 pence (12/6). The dials feature “Foreign Made” as a result.
The “Transport” models were made for Services from the mid-1930s, and initially marketed at truck drivers. The watches featured a larger than normal case, a strong luminous dial for visibility and were robust enough to be somewhat shockproof. Watches were supplied with two straps, one for wearing on the wrist and a longer one for wear over a glove or sleeve (see advert).

The “Transport” watch faces incorporated various terms like “A.R.P.”, “Despatch Rider” and aeronautical terms as a marketing gimmick to drive sales.

Services Watch Company – ARP-marked Watch

Services Watch Company – Transport watch advertisement