The first person to be directly awarded the newly instituted George Cross was Civil Defence member Thomas Alderson. He was awarded the medal for leading the rescue of trapped civilians on three occasions in 1940. The other medal is the silver issue RSPCA Gallantry Medal. Of interest is the Instructor sleeve badge which also has ARPS above it. The ARPS was the Air Raid Precautions School and the badges just visible on his collar is probably the gold coloured ARPS Instructor badge.
News about interesting insignia, ARP related info and period photos that turn up.